The Black Dot

I heard this inspirational story the other day and thought you might also enjoy it.

One day, a professor told his students they were going to have a surprise quiz. He handed out the quiz, placing it facedown on each student’s desk. He then asked the students to turn over the paper. To everyone’s surprise, there were no questions – just a small black dot in the center of the paper. The professor told them, “I’d like you to write about what you see on the paper.” The students looked very confused but completed the project. At the end of class, the professor read each response out loud. Every single student wrote something about the black dot, either explaining its size or position on the page.

Then the professor said, “I’m not going to grade you on this, instead, I just wanted to give you something to think about. No one wrote about the large, white portion of the paper. Instead, everyone focused on the tiny black dot. The same thing happens in life – we tend to focus on only the black dot – whether it be a frustration or problem, a fight with a friend, the lack of money, or other issues. In reality, the dark spots are tiny when compared to the blessings in our lives, yet they tend to monopolize and pollute our lives.

Here’s the way I see it: When you focus on problems, you will have more problems. When you focus on possibilities, you will have more opportunities. We’d love to offer a creative solution for your next challenging printing project. And remember, other printers may be nearby, but nobody comes close.

While we’re all familiar with upselling and cross-selling to boost sales, few salespeople will practice down-selling. Although your higher-priced items likely have a more substantial profit margin, down-selling can be just as, or more, important to your company.

Down-selling is a great sales technique to show your customers you have their best interests in mind. For example, if you think a customer is considering an overly featured product that has no value for their simple needs, down-selling can be a great way to build rapport with a customer and still get a sale.

Down-selling can also be used as a backup if customers reject your original offer or have budgeting issues. For example, you can suggest a comparable product or service at a lower price that better matches their budget or needs. If you haven’t already, this is an excellent example of the importance of categorizing your products when possible, ranging from value/entry level to premium.

Down-selling is a great way to keep the customer engaged in the sales process. In addition, if a customer trusts you and appreciates your honesty, they will likely purchase from you again in the future, creating a loyal customer. After all, a satisfied customer is the best business strategy of all.

Send this article to a friend

Promotional labels are a fun way to make engaging promotions you can stick almost anywhere. Not only are they affordable and unique, but they are also often a crowd-favorite at trade shows and other company events.

Promotional labels are available in a variety of shapes, sizes, durability, and colors/finishes, such as square, circular, or die-cut, as well as embossed, laminated, or foil printed. They are also designed for easy handling and can be created as individually cut labels or rolled labels with a scored backing for easy distribution.

In addition to handing them out, promotions labels can be applied to marketing materials and packages as a way to grab attention and spread the word about a new product, or upcoming sale or event.

Let us know if you’d like help designing the perfect promotional labels that will look as polished and professional as your brand.

Send this article to a friend

Chromebook keyboards have a slightly different layout than most standard keyboards. Most notably, they don't have a “Caps Lock” key or traditional “F” or “Function” keys at the top of the keyboard.

Here are a few helpful Chromebook shortcuts to make navigating your Chromebook even easier:

• While Chromebook doesn’t have a “Caps Lock” key, you can use Alt+Search for caps lock.


• Shift+Escape is the Chrome equivalent of Windows' Ctrl-Alt-Delete, which enables the Task Manager.


• To lock your Chromebook when not in use, click Search+L.


• To log out of your Chromebook, hold down Ctrl and Shift and hit the Q key twice.


• To take a screenshot, press Ctrl +


• To take a partial screenshot, press Ctrl + Shift +, then click and drag


• To print, press Ctrl + P


• To save, press Ctrl + S


• To refresh, press Ctrl + R• To open a file, press Ctrl + O


• To view your history, press Ctrl + H


• To open the downloads page, press Ctrl + J


• To see all keyboard shortcuts: Press Ctrl + Alt + /

If you’d like helpful tips to save you time on your next printing project, give us a call today!

Send this article to a friend